Wim Bruynooghe, born Bruges in 1988, is a Belgian designer and graduate of the Fashion Department of the Antwerp Royal Academy of Fine Arts.

Encouraged by Belgian press, Bruynooghe launched his eponymous label in September 2013. With a full speed ahead approach, the label opened an Antwerp guerilla flagship, Store Wim Bruynooghe, in Spring 2015.

In January 2016, the designer is featured on Forbes' '30 Under 30'-list for European entrepreneurs. He was selected by the American business magazine as one of the most promising young entrepreneurs of Europe.

Also in 2016, Bruynooghe is named artistic director of UCWHY, a label founded by Anne Chapelle, founder and CEO of BVBA 32.

Distillating sports influences while quoting and homaging the work of the great 20th Century couturiers, the name Wim Bruynooghe has become synonymous with an outspoken sense of elegance.


Photography by Kris De Smedt except where otherwise noted.